Luxury Car Brands at Luxury Prices

Earlier this week, Forbes announced the most anticipated luxury cars of 2008. How do we know these cars are ultra-luxurious and just down-right special? It’s simple. They’re ultra-expensive. In fact, most of them already have a two-year waiting list

Forbes reports that each of these cars will have significant impacts on the brands they represent, which will outpace the impact of their corresponding sales volumes. I think that’s a very interesting comment and probably quite accurate. At $412,000 and with a two-year waiting list, Rolls-Royce’s 2008 Drophead Coupe (the quintessential convertible), will do more to hype their image as a car company for the rich and powerful than it will for their bottomline. These cars are meant to represent quality (i.e., extravagance) not quantity (i.e., most people can’t afford them).